If you are reading this, you are probably asking yourself, Why should I hire a professional real estate photographer for my listings? I have a cell phone and, as a result, I can just do it myself and save a few hundred dollars. You wouldn’t expect a client to sell the home themselves because you know the importance of hiring a professional, similarily, it is just as important to hire a professional for your photographs.
Here are 5 reasons why you should hire a professional real estate photographer.
More professional
The Professional Real Estate Photographer brings more than a fancy camera with them. They also bring their training, experience, and an eye for composition. As a result, using them will give you better photos than with your cell phone. That, in turn, will portray a more professional look and feel to your brand. Your customers will know that they are in good hands.
Professional images attract more buyers
The higher the quality of the images that are seen online equals the more attention that your listing will gain. According to the National Association of Realtors, “… 89% of home buyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites, according to the 2017 NAR Profile of Home Buyers & Sellers?”. This means that to reach the most potential buyers, high-quality imaging is crucial.
Gives you a competitive edge
Home sellers often choose the listing agent that uses a professional photographer. Home sellers know that professional photos will help their home sell quicker and for more money. To stand out in your area as a listing agent, professional photos will set you apart from your competition
Saves you time
Taking photographs of a property can be a stressful and time-consuming process. When deciding whether to hire a photographer, you have to determine the opportunity cost and not the actual cost of hiring a professional real estate photographer. What will you do with the time gained by hiring a professional? If you decide to take the photos yourself, it does not just involve the time on-site to photograph the home. After the images are taken, the photos have to be uploaded, properly sized, and edited. By hiring a photographer, you take the stress and the time involved away from you and, as a result, you can focus on more income-generating activities.
Sell the property faster and for a higher price
Homes with professional photography sell faster and for more money. Homes with professional photographs get more attention and seem more appealing. A buyer will unconsciously assign a higher value to a home with great photos versus one with bad photos. According to a Redfin study, homes with professional photographs sell 2-3 weeks faster and for thousands more than those using amateur photography.
Potential home buyers want to see themselves living in a beautiful home. Professional photographs can help them envision that.
In conclusion, offering professional photography has tremendous value not only for them but for the listing agent as well.
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